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UK-Bradford: Marketing services.

Section I: Contracting Authority
Title: UK-Bradford: Marketing services.
I.1)Name, Addresses and Contact Point(s):
University of Bradford
Richmond Building, Richmond Road, Bradford, BD1 7DP, United Kingdom
Tel. +44 1274233063, URL:, URL:
Electronic Access URL:
Electronic Submission URL:

I.2)Type of the contracting authority:
Body governed by public law

I.3) Main activity:
Not Provided

I.4) Contract award on behalf of other contracting authorities:
The contracting authority is purchasing on behalf of other contracting authorities: No

Section II: Object Of The Contract
II.1.1)Title attributed to the contract by the contracting authority: 0454 Creative Design and Marketing Planning Services
II.1.2)Type of contract and location of works:

Service Category: 27
Do you agree to the publication of this notice?: Yes
Region Codes: UKE41 - Bradford
II.1.3)Information about a framework or a dynamic purchasing system:
Not Provided
II.1.4)Short description of the contract or purchase(s):
Marketing services. Creative Development and Marketing Planning Services, comprising the following:
Management and co-ordination of specific campaigns relating to the recruitment of UOB students
Creative service for both print and online advertising
Innovative and cost effective campaigns
Evidence of the return on investment of campaigns undertaken
Copy writing service
Develop staff knowledge
Management, research and creative support to the UOB
Accurate information relating to educational marketing
Marketing and planning support
II.1.5)Common procurement vocabulary:
79342000 - Marketing services.
II.1.6)Information about Government Procurement Agreement (GPA):
The contract is covered by the Government Procurement Agreement (GPA): No

II.2)Total Final Value Of Contract(s)
II.2.1) Total final value of the contract(s)
Not Provided

Section IV: Procedure
IV.1) Type Of Procedure
IV.1.1)Type of procedure: Restricted
IV.2)Award Criteria
IV.2.1)Award criteria: The most economically advantageous tender in terms of:

Criteria - Weighting

Demonstrable understanding of UOB requirements, its position in the HE sector and its target audience - 30
Demonstrable ability to provide a complete creative service including evidence of effective ROI measures for campaigns [case studies] - 20
Provision of dedicated staff structure - 15
Price - 15
Demonstrable ability to provide management, research and creative support to UOBs Director of External Affairs. - 5
Commitment to continuous improvement of staff knowledge and ability to suggest innovative solutions - 5
Quality of Systems - 10

IV.2.2)Information about electronic auction:
An electronic auction will be used: No

IV.3)Administrative Information
IV.3.1)File reference number attributed by the contracting authority: 0454-CDM-T14
IV.3.2)Previous publication(s) concerning the same contract: No

Section V: Award Of Contract

1: Award And Contract Value
Contract No: 0454-CDM-T14

V.1)Date Of Contract Award: 13/03/2015
V.2) Information About Offers
Number Of Offers Received: 5
Number Of Offers Received By Electronic Means: 5
V.3)Name And Address Of Economic Operator To Whom The Contract Has Been Awarded:
Official name: PS London Ltd
Postal address: Angel Wharf, 53 Eagle Wharf Road
Town: London
Postal code: N1 7ER
Country: United Kingdom
Telephone: +44 2073756450
Internet address:
V.4)Information On Value Of Contract
If annual or monthly value:
Number of months: 36
V.5)Information about subcontracting:
The contract is likely to be subcontracted: No

Section VI: Complementary Information
VI.1)Information about European Union funds:
The contract is related to a project and/or programme financed by European Union funds: Not Provided
VI.2)Additional Information:
To view this notice, please click here:
GO-2015325-PRO-6470318 TKR-2015325-PRO-6470317
VI.3.1)Body responsible for appeal procedures:
Not Provided
VI.3.2)Lodging of appeals: Not Provided
VI.3.3)Service from which information about the lodging of appeals may be obtained:
Not Provided

VI.4)Date Of Dispatch Of This Notice: 25/03/2015

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